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Exciting employment opportunities within the Tenaya Capital portfolio.

Senior Product Marketing Manager, Key Verticals at Optimizely
San Francisco, CA, US

Company Description

Optimizely is the world's leader in customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises.

Job Description

Today’s consumers are won or lost based on whether they are thrilled or frustrated by a brands digital experiences. Every interaction matters. With Optimizely’s digital experience optimization platform, brands improve experiences based on facts, not guesswork. By experimenting in real time, Optimizely’s customers learn what works - and what doesn't. The result is a relevant, personalized consumer experience that builds loyalty and drives business success. Having run 1 million experiments on our platform, Optimizely has the technology and expertise to help businesses and organizations in any vertical outperform their goals and exceed consumer expectations.

We are looking for a creative, collaborative, and data-oriented Sr Product Marketing Manager to bring Optimizely’s value to life for our key verticals. Customers in retail, media, financial services, B2B tech, and travel have driven huge business impact by testing and learning what works with real users - from driving shopping cart conversions, to trying out new pricing models. We need a passionate product marketer who can articulate the vertical-specific pain points we’re solving for our customers across all of our product lines. 

The ideal candidate will be a SaaS product marketer with experience in digital experimentation, and/or experience with vertical or solutions marketing. We will also consider candidates who have marketed or product managed websites or mobile apps in our key verticals.  As a Sr. Product Marketing Manager, you will lead cross-functional GTM initiatives for our verticals across Optimizley’s Sales, Customer Success, Services, Product and Demand Generation teams. You’ll develop vertical positioning and messaging, enable sales, create content, manage launches, and help drive Optimizley’s overall go-to-market strategy.

Strong candidates will be self-motivated and have a demonstrated ability to perform at a high-level in previous professional experience. 


  • Work closely with Optimizely’s prospects and customers to drive our vertical intelligence program and produce sales enablement materials that support our field team

  • Be the voice of the customer. Document vertical needs and pain points, and work with the rest of the team to reflect that perspective in everything we do.

  • Define our target audiences, understand and document the buying process for our solutions, and create content and resources that map to the customer journey.

  • Drive faster sales cycles, larger deal sizes, and healthy conversation rates through sales enablement.

  • Define and bring to life marketing campaigns that target experimentation program managers, marketing leaders and product managers.


  • 5+ years in product marketing, preferably in enterprise software or SaaS

  • Excellent written communication and presentation skills

  • Strategic, analytical thinker with a pragmatic, data-driven mindset

  • Keen ability to bring an audience centric perspective into go-to-market & product development processes

  • Proven ability to manage multiple projects in a fast paced environment.

  • Experience with Optimizely or digital experimentation platforms preferred

  • MBA a plus

Additional Information

At Optimizely, we embody inclusion and embrace diversity. Optimizely is an equal opportunity employer and makes employment decisions on the basis of merit. Optimizely prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines.