Today’s consumers are won or lost based on whether they are thrilled or frustrated by a brands digital experiences. Every interaction matters. With Optimizely’s digital experience optimization platform, brands improve experiences based on facts, not guesswork. By experimenting in real time, Optimizely’s customers learn what works - and what doesn't. The result is a relevant, personalized consumer experience that builds loyalty and drives business success. Having run 1 million experiments on our platform, Optimizely has the technology and expertise to help businesses and organizations in any vertical outperform their goals and exceed consumer expectations.
We are looking for a creative, collaborative, and data-oriented Sr Product Marketing Manager to bring Optimizely’s value to life for our key verticals. Customers in retail, media, financial services, B2B tech, and travel have driven huge business impact by testing and learning what works with real users - from driving shopping cart conversions, to trying out new pricing models. We need a passionate product marketer who can articulate the vertical-specific pain points we’re solving for our customers across all of our product lines.
The ideal candidate will be a SaaS product marketer with experience in digital experimentation, and/or experience with vertical or solutions marketing. We will also consider candidates who have marketed or product managed websites or mobile apps in our key verticals. As a Sr. Product Marketing Manager, you will lead cross-functional GTM initiatives for our verticals across Optimizley’s Sales, Customer Success, Services, Product and Demand Generation teams. You’ll develop vertical positioning and messaging, enable sales, create content, manage launches, and help drive Optimizley’s overall go-to-market strategy.
Strong candidates will be self-motivated and have a demonstrated ability to perform at a high-level in previous professional experience.
Work closely with Optimizely’s prospects and customers to drive our vertical intelligence program and produce sales enablement materials that support our field team
Be the voice of the customer. Document vertical needs and pain points, and work with the rest of the team to reflect that perspective in everything we do.
Define our target audiences, understand and document the buying process for our solutions, and create content and resources that map to the customer journey.
Drive faster sales cycles, larger deal sizes, and healthy conversation rates through sales enablement.
Define and bring to life marketing campaigns that target experimentation program managers, marketing leaders and product managers.